Day: October 4, 2012

Here’s an interesting piece of information: almost one quarter of all food and beverage ads viewed by children ages 2 to 11 were for cereals. This is according to the Rudd Center for Food Policy and Obesity, who, in 2009 issued a study called Cereal FACTS documenting the poor nutritional quality coupled with heavy marketing of sugar cereals to children, and challenged cereal manufacturers to do something to change this pattern. They’ve issued a follow-up study this year citing research that found not enough has changed.  While some manufacturers have reduced salt and sugar in their products, total media spending to promote child-targeted cereals has increased by 34% and cereal companies continue to aggressively market their least nutritious products directly to children. We often say breakfast is the most important meal of the day, but surely not if it contains one spoon of sugar for every three spoons of cereal. Read on to learn more about the Center’s research.  Come and cook with us! Continue reading “A Spoonful of Sugar…”